JOB DESCRIPTION

Job title – Digital Marketing & SEO Lead
This opportunity is for a full time position. However, we can discuss a part time opportunity if
necessary.
Number of vacancies - 1

Experience requirements –
• Minimum 3-6 years of experience in digital marketing/SEO
Qualifications –
• Bachelor's degree required; Master's degree preferred
• Ability to work in an entrepreneurial environment
• Study abroad and/or international living experience preferred
• Excellent knowledge of Microsoft Office, specifically Excel and database literacy
• Independent worker: proactive and responsible, with the ability to learn rapidly and are
comfortable with technology.

Job description –
Reach Education Pvt. Ltd. is an educational services firm based in Mumbai, India. We are a
start-up founded by HBS (MBA'2010) and CMU (Tepper'2003) alum Vibha Kagzi and focus on
the higher education space in India.
ReachIvy (www.reachivy.com) is focused on counseling students targeting top-tier schools
internationally.
The job requires to:
• Use digital media extensively to reach out to target audience.
• Online Brand Management.
• Strategize promotional activities for the new products through social networking sites and
other appropriate mediums.
• Undertaking in-depth market research and analysis about Consumer behavior, Usage
pattern, prospective customer groups and developing strategies based on the findings.
• Handling various blogs (Wordpress, Blogger) for link exchange, banners ads.
• Good understanding of CMS like Joomla, wordpress.
• Complete SEO project management- SEO Scope of work, Deliverables, Timeline, Costing and
resource management
• Review and optimize the content to be uploaded on the website as per the finalized keyword
list.
• Managing SEM / Paid Advertising (Google Adwords, Search, Content, Display, Emailers).
Managing Adwords account and helping in bidding, keyword suggestion and improving CTR.
• Conducting Web Analytics.
• Website Management.
• Create write ups for the events and marketing activities.
• Suggest concepts pertaining to Online Advertising.
• Investigate various web sites, directories, Social Media and conducting research & analysis
for identifying concepts of domain names so as to map relevant content.
• Setting the scope, implementation, management,and review & monitoring of marketing
campaigns.
As a full time member of the organisation, you enjoy the following perks -
1. You will be interacting with very high quality individuals in the education space
2. Our events take place in the best venues of the country
3. You have access to personal networks of our team members ie Harvard Business School,
Carnegie Mellon, Columbia Univeristy - faculty and alumni
4. As an early member of the team, you shape the foundation and vision of the company
5. You can attend events organized by Harvard Club, Asia Society, FICCI and others since the
Founder is a member at these organizations
6. We do not just exist in the virtual space, we change lives!

Compensation –
Will be determined on a case by case basis depending on the individuals skill set and experience.
Potential for revenue share. Can also be converted to a field study for course credit. We are very
flexible!
To Apply Here

OUR STUDENTS HAVE REACHED